Website ENECO
Energy supplier for renewable energy
Eneco supplies energy to thousands of households and focuses on sustainable power. But many young people don’t really think about energy until they move out for the first time.
Challenge
When students start living on their own, they need to choose an energy provider. But they often don’t know where to begin, and energy companies don’t connect with them in a clear or relatable way.
Before jumping into campaigns, Eneco wants to rethink how they reach young people. What channels make sense? What kind of messaging actually clicks? Your team will explore how to build a simple and relevant approach that fits Gen Z.
Core question & where you will work on
• How can Eneco connect with young people choosing an energy provider for the first time?
• You will explore strategy, messaging, and channels to design a simple go-to-market approach that feels natural to Gen Z
Activities & expected output
• Explore how Gen Z discovers brands (social media, creators, communities, events)
• Define clear messaging that explains energy in a way young people understand
• Create a simple campaign concept with channels, formats, and example content
What you gain & practical details
• Real experience in marketing strategy and content creation, plus a strong portfolio case
• 5-day online micro-internship • fully guided • team-based